Call of Duty: Jihad – How the Video Game Motif Has Migrated Downstream from Islamic State Propaganda Videos

From a technical standpoint, Islamic State (IS) videos are demonstrably superior to those of other groups. But as time goes by, their aesthetic is migrating downstream as other groups attempt to copy it. Specifically, IS has turned to video games, regularly mimicking and even directly copying the aesthetic and design of First Person Shooter games, most often Call of Duty, in their videos, and other groups have followed suit. This specific aesthetic offers a way to recruit young, technologically savvy, men while sanitizing the violence they were being recruited to participate in. This study offers an instrument for tracking the IS aesthetic as it moves to other groups as well as its evolution over time, and offers a case study of a specific group that has copied the IS aesthetic, Hay’at Tahrir al-Sham (HTS.)